SeaCrest OceanFront Hotel, The Original Jewel of Pismo Beach

Industry Award Winners

We pride ourselves on having the friendliest and most helpful of staff in Pismo Beach, so it was no surprise when one of our own was awarded with the honor of being the Outstanding Lodging Employee of the Year from the California Hotel & Lodging Association’s CH&LA/CABBI Stars of the Industry Awards.  LaMont Simonaro, of the Maintenance Department, has, for the past seven years been an integral part of the property’s promise of delivering a memorable stay for its guests. He has become an unofficial ambassador and fount of all knowledge to guests to such an extent he is regularly singled out for praise in both website reviews and thank you notes and letters from guests, (“You made our stay the most special ever”, “You are truly an amazing person”, “You keep the place looking great”). Read more here.

In 2012, our team was also awarded with the Excellence in Lodging and Hospitality Award from the California Lodging Industry Association (CLIA).  The CLIA judges were especially impressed by the effectiveness of our sales and marketing message and the results it has amassed. But we’re proud to say that the advertisements we use and information we supply to our guests is simply us being real. The sparkling sands of Pismo Beach that seem so close? Guests really do have direct beach access right from the hotel. The animals cavorting on the lawn? We joyfully operate a pet-friendly hotel.  Read more here.

SeaCrest and Pismo Beach: Over 50 Years Together

2012 marked a monumental year for our Pismo Beach hotel. As we reflect back on over 50 years of service and hospitality, we’d like to share with you the SeaCrest story…

All those years ago, the SeaCrest Motel was known as “A bit of Hawaii on the California Coast,” and the tagline stuck. Resting on a sun-kissed crescent on the bluffs facing the Pacific Ocean, the property and its hotel have been a cherished part of Pismo Beach for more than 50 years.

Through name changes, new buildings, and renovations, what would become today’s Pismo Beach SeaCrest Oceanfront Hotel has maintained its elemental beauty and charm, captured since the beginning.

Humble Beginnings

The SeaCrest Motel was built in the early 1960s; the original owner was Henry Meyers Sr. The SeaCrest was truly the first Pismo Beach motel, setting the tone and style for other area motels, hotels and resorts to come. As palm trees jutted through the breezeway dividing the crescent shaped building, the hotel’s inception was humble but elegant.

The Salad Days

Scenery was the star, the swooping lawns led to the pool, shuffleboard courts, and the grand Pacific Ocean, with the iconic Pismo Pier jutting out nearby in the background. A local pastor, Barney Northcote, purchased the hotel in the 1970s. Mr. Northcote envisioned more of a complete destination for families to experience the Central Coast. He broke ground on the two new towers in 1980, and completed them in 1982, along with the north and south spas and other cosmetic upgrades.

Mr. Northcote presided over a busy, happy time at the hotel, promoting an atmosphere that attracted mostly families and religious groups, nearly all of whom had been coming since the hotel was founded. After he passed away, his daughter Nancy Northcote guided the resort with that “original 1960s Pismo Beach style” through busier times, with ever more groups and families making SeaCrest their own tradition.

Serious Improvements

The Northcote Family sold the hotel to the current owners who changed the name to SeaCrest Resort, and put the entire property under renovation. The décor morphed to a retro-modern style, many luxurious appointments and amenities were added, such as microwave, refrigerator, Keurig Coffee maker, iPod docking station, flat-panel HDTV with DirectTV and WiFi access, just to name a few. The whole crescent received a well-planned upgrade resulting in a transformation that has brought great joy to our long-time guests and those experiencing the hotel for the first time.

Today and Tomorrow

If you’ve been visiting us long enough you’ll recognize the friendly faces of people who’ve been working here for years. You’ll also see the new faces of local industry leaders, bright young hospitality stars, and others who are here to make your visit comfortable and memorable.

In our continual quest for improvement, there is surely much more to add to the SeaCrest story, as we enter the next phase of our historic journey.